Caring For Little Feet

An Australian-owned family business created in 1984, you could say that footwear runs in the family of Surefit owner John.

Growing up in the suburbs of Melbourne, John watched his mother and father hand making premium quality men’s and women’s footwear in the 1970’s, in the family factory. From his first job as a “clicker” cutting leather in 1992, John was hooked.

Nine years on he took over the reins of Surefit and continued to grow the brand to what it is today.

Sharing Our Shoes With Aussie Kids

Already stocked in over 220 stores within Australia, in early 2020 Surefit began selling directly to customers via our website for the first time. This development means we can expand our passion for creating quality children’s shoes and allow parents across the entire country access to our footwear.

What’s Special About Our Shoes?

Surefit create shoes designed to fit children’s feet.

Our “last”, which is the mold used to create each shoe, is specially designed to allow children’s feet to grow in the correct way.

Our main focus is on stability, flex and support.

The Surefit FLEX SYSTEM in our soles assists with the correct foot motion. Firm heel counters provide ankle and foot stability. Arch supported insoles prevent flat feet.

We Worry About The Details, So You Don’t Have To

You want the best for your kids feet, and so do we.

That’s why all materials used in our kids shoes are tested and approved to our high standards. This includes antibacterial insoles and chrome-free leathers.

Surefit shoes will set your kids up for a lifetime of healthy feet.

Owner John [3rd from left] & team at the launch party for Surefit's online store