Owner John grew up around the construction and manufacturing of shoes, in fact some of his earliest memories take place in the garage of his family home in Melbourne, watching and helping his mother hand stitch shoes. At the age of 18 he began his footwear journey crafting and designing footwear for the family business. Through 10 years of designing, constructing and learning the art of footwear, John took over the Surefit brand in 2002 with a vision to combine his years of knowledge and expertise in quality shoes to the children’s footwear industry.

Since embarking on its journey, Surefit has grown and is now stocked in hundreds of stores Australia wide, offering Children a shoe which they will love as they grow and offering parents peace of mind knowing that their child’s feet are being shaped to achieve long term foot health. Over the years, we have improved our product to ensure that kids feet are protected now and into the future.

Surefit footwear is designed right here in Australia specifically to the standards of Australian kids. We know what Aussie kids need and that’s why our footwear is constructed with signature features that are always evolving.

Heel Stability