Think your child’s shoes are doing their job? Read this first.
The 5 most common mistakes parents make with kids' shoes (and how to avoid them).
Let’s Make Every Step Count
Avoid these common footwear mistakes and support healthy development from day one. When it comes to growing feet, little mistakes can make a big difference. At Surefit, we’ve been designing shoes for Australian kids since 1984 — and we’ve seen it all. Here's what we want every parent to know:
1. Starting shoes too early
Babies don't need shoes until they're walking. Barefoot is best for developing strength and balance - so hold off until they’re exploring outside or on rough or cold surfaces.
✅ Our pre-walker styles are designed to protect without restricting movement.
2. Choosing hard soles too soon
Toddler feet are soft, flexible, and still forming. Hard soles can hinder natural movement and proper muscle development.
✅ That’s why Surefit’s early walker styles use soft, flexible soles with just the right amount of protection.
3. Hand-me-downs? Not for shoes
We know it’s tempting - but shoes mould to the shape of the original wearer’s foot. Passing them down can affect posture, comfort, and even walking patterns.
✅ Our range is affordably priced for quality that lasts your child’s journey.
4. Getting the fit wrong
Shoes that are too big cause tripping. Shoes that are too small cause discomfort and can harm growth.
✅ Our easy-fit guide and flexible return policy make getting the right size simple.
5. Narrow toe boxes = no room to move
Kids need space to wiggle and splay their toes. A cramped shoe can lead to issues with balance and foot development.
✅ Surefit designs feature wide toe boxes to support natural movement and growing feet.
🧠 Knowledge is power - and healthy feet start with the right shoes.
Explore our collection of quality baby & kids footwear made for growing feet.
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Making every step stronger since 1984
